Why Do Agency Blogs Go Uncommented?
While individuals are positioning themselves as thought leaders and community builders, shouldn’t the agencies be doing more?
Last night, I asked the twitter community about agency blogs and why they don’t comment. Here are some responses I got:
@Anita_Lobo Boring content. No effort to engage with commenters. ‘We’re so big/well-known no comment on blog doesn’t affect our biz’ mindset
@Marcus_Andrews Excellent point. People comment on your blog when you comment on theirs and have a connection with them that an agency cant have.
@TDubb Most are little more than advertisements. They should focus on incite to the Co. and the daily inter-workings. In my opinion.
Are agencies being social enough? Do they even care, or do they think their portfolio and the ‘half effort’ is good enough?
