SAAB USA drops “Born From Jets” and changes to the international tagline, “Move Your Mind”.
Saab is one of my favorite (undeveloped) brands, and I couldn’t be happier. Made From Jets sucked. It was loud and was successful in the beginning, but empty. It spoke nothing of Saab’s true heritage - innovation.
Move Your Mind keeps the tagline the same across other markets, and its true to the brand’s DNA. What do you think?
edit: Saab is also free of GM, now owned by swedish supercar manufacturer, Koenigsegg. Hopefully a sign of things to come.
